A few months ago I had a great opportunity to lecture with Dr. Pete Dawson and Dr. John Cranham at the Dawson Academy’s Top 10% course in Orlando. It was an amazing experience for me, especially, since the Top 10% course was the first real CE course I ever took in dentistry.

Pete Dawson shared a concept that has been burning in my brain ever since. He shared with us the Circle of Productivity.

The Circle of Productivity is the red circle (pictured below) that you have to stay in 90% of every day. You don’t always have to be making tooth dust, but you do have to keep a laser beam focus on having conversations and listening to patients about things that are meaningful to that circle.

Dawson's Circle of Productivity

If you feel like you are well below your goals or your days are filled or coated with unproductive residue, chances are you are outside of that circle more than 10% of your day.

Your practice runs at its most efficient level when the dentist is only doing what he or she is licensed to do, which consists of 3 things: Prepping, Diagnosing, or Administering Anesthesia (in some states). When you and your team understand the Circle of Productivity and work hard to make sure this discipline happens daily, you will find that your practice produces at its highest and most efficient levels.

Stay in the circle and away from your email and the front desk. It will make an amazing difference to your life and your numbers.

Have a great week!

Kirk