Bright-Shiny-Objects

Running your dental practice requires a lot of energy and focus.

Lately, I have heard a lot from dentists about finding it hard to focus with the amount of work that they have in front of them.  They share that they have charts piling up, systems to write, production to maintain, hygienists to hire, specialists to call and overdue career conferences (reviews) that they have to schedule with team members.  The list goes on forever. 

On top of that, their spouse is calling the practice adding to their “To Do’s” and commitments outside of work are starting to forge their way into much-needed sleep time.

All of these business “To Do’s” are important to the health and vitality of your practice, as much as the personal “To-Do’s” are important to having a happy life.  Getting these disciplines done has become a chore for most dentists.

A major problem in our Attention Deficit World that makes these disciplines harder is BSO’s (Bright-Shiny-Objects).  This problem is especially harmful for dentists. They love BSO’s.  BSO’s don’t nudge you off track…they drag you off track.

BSO’s can be unnecessary email, television shows, too many chocolate chip cookies (my #1 problem), surfing the internet only to forget what you were looking for, People Magazine, new computer equipment, etc. 

BSO’s are shiny in color but lack substance.  They easily distract you from the necessary disciplines that are essential to our everyday lives.  BSO’s can separate spouses, put weight on your body and your schedule, push back deadlines, and add unnecessary debt – but most of all they serve as fake recovery methods for the avoidance of pain (discipline) in our lives.

Be careful of the BSO’s that lack discipline, substance and productivity in your life.

Hope to see you at an event soon!

Kirk